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The Pitchside WhatsApp bot

Your training week,
in the chat everyone already uses.

Coaches run their week in WhatsApp, and the Pitchside bot does the admin there. It sends the session, collects the replies and keeps the attendance list, so the evening does not go on chasing answers. You can run the bot on its own, so a club listing on Pitchside is helpful but never required, and the price is A$4.99 a week for one coach. It is not a football-only tool: there is a page for each sport below.

You message the bot first. It never adds anyone to a group chat.

Example conversation
  • Coach

    U10 training Thursday 5:30 at the ground. 60 minutes.

  • Pitchside

    Sent to 18 families. 12 in so far.

  • Parent

    Yes - Leo

  • Pitchside

    Noted. Leo is in. Balance: 6 sessions.

An example of the messages, not a real club.

How a week actually runs

Three messages do the admin.

01

Send the session

Type it in the chat, or hold the mic and say it. Add a squad, a time and a place, and the bot writes it up.

02

Families reply yes or no

One tap each, with a nudge before the session closes. You see who is in without chasing anybody.

03

Take attendance and passes

Mark who turned up, keep the tally straight, and sell session passes when your club charges for them.

By sport

Which sport do you coach?

The bot works the same way for each sport, and the words change with it: a basketball coach sends practice, a rugby coach sends training, a swimming coach sends the squad to the pool. Each page below walks through the workflow and the messages for that sport.

What it costs

Pay for the bot, not for every parent.

Prices are in Australian dollars and include GST. A coach phone seat is one coach with bot access, however many teams they run. Parents and players never take a seat.

Standalone bot

A$4.99

Per week, incl. GST

For a coach or small club that only wants the bot.

  • One coach phone with bot access
  • Sessions, replies, attendance and passes
  • No website listing needed
  • Cancel any time from the billing portal

Pitchside Pro

A$19.99

Per month, incl. GST

Adds the Pro tools to your free listing, and the bot.

  • Includes 5 coach phones
  • Staff access and the lead CSV
  • Locations, programmes and season teams
  • Two featured placements a month

More coach phones

A$44.99

Per month for ten coach phones, incl. GST

12 coach phones for A$54.97 a month (A$44.99 covers the first ten, A$4.99 each after that).

  • Adds coaches beyond the five in Pro
  • One seat covers a coach across every team
  • Update the number of seats in the Stripe portal
  • Existing access stays while a change settles

A club that already runs more coach phones than its plan covers keeps every one of them. Nothing is switched off; new phones are paused until the club releases one or adds seats.

20 coaches get thirty days of the bot free in the founder test.

Price and coverage

The price, and where it works

A$4.99 a week for one coach, paid in Australian dollars. A coach phone covers one coach however many teams they run, and parents and players never take a seat. No club listing is needed to run the bot.

WhatsApp setup is configured for Australia, the UK, New Zealand, the US, Canada and Singapore. Coaches elsewhere cannot finish setup yet.

At the Reserve Bank of Australia rates for 14 October 2026 (USD 0.7002 and GBP 0.5275 for each Australian dollar), A$4.99 is about US$3.49 or GBP2.63. Checkout is in Australian dollars, so your bank's own rate and any fees can change the amount you see. Reserve Bank of Australia exchange rates.

20 coaches get thirty days of the bot free in the founder test.

Already on Pitchside?

Add the bot
to the club you have.

Pro organisations already have bot access included. Sign in and turn it on. If you have a website listing but not Pro, you can run the standalone bot for the same club, on its own A$4.99-a-week subscription. You do not need a second organisation and you do not need to re-enter your coaches.

Coaching juniors in Perth? See junior football coaching programmes and what to check before you book.

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